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The Crux of the Story
This podcast is created by Boston University professors and public relations veterans Mike Fernandez and Spokesman’s own Gary Sheffer. The Crux tackles relevant and often controversial topics in the field of communications that are shaping business, politics, and our daily lives.
With a new episode every week, The Crux presents prominent guests from PR, journalism, business, and academia. Fernandez and Sheffer also discuss the latest news and issues in public relations.